Democratizing digital transformation consulting. Having come up in the Big 4 I bring understanding of diverse companies cultures and strategies. I help clients explore new technology extend existing functionality and maximize ROI. Streamlining user journeys through learning onboarding and skills development keeping clients customers and employees engaged enlightened and retained. Troy Jeremy Gross. Learning Transformation and Experience Evangelist. Chicago IL USA. Business inquiries hi at troy dot fyi. troy.fyi. linkedin.com/in/troyjeremy. plus 1 747 717 7478. KPMG Senior Manager HR IT Portfolio UX Evangelist 2020 to 2023. troy.fyi LLC Principal Consultant Digital Transformation UX Evangelist 2018 to present. Thought Industries Director Solutions Architecture 2019 to 2020. Deloitte Manager Specialist Master Learning Solutions Organization 2015 to 2019. PricewaterhouseCoopers PwC Senior Consultant HR ERP Learning Solutions 2010 to 2015. Novon Consulting GNC Consulting Ameriprise Financial American Express Financial Advisors 2000 to 2011. Brown College BA Visual Communications Graphic Design Minneapolis MN 2004. University of St Thomas Program and Project Management. ADDIE Instructional Design ILT VILT eLearning Micro-Learning Gamification LMS Cornerstone SuccessFactors SAP SuccessFactors Workday Learning Degreed PathGather EdCast Thought Industries Oracle Taleo ServiceNow WalkMe Totara PeopleSoft HCM ELM Articulate 360 Rise Figma Adobe Creative Suite Canva Change Management UX HCD Human Centered Design Gen AI LLM AR VR HTML5 CSS SQL API Webhooks Power BI Blender SolidWorks 3D Printing Agile Scrum Portfolio Program Management. Disney Hilton Hyatt American Express Capital One Wells Fargo Anadarko Talen Devon Energy TVA Southern Companies Thought Industries KPMG Deloitte PwC. 20 plus years experience 85 plus client projects 90 million plus learners worldwide 150 million plus pieces of content created. Authenticity Empathy Integrity Learning Ownership Transparency.
TROY J. GROSS
Learning Transformation & Experience Evangelist
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20+
Years
Experience
85+
Client
Projects
90M+
Learners
Reached
150M+
Content
Delivered
Democratizing Digital Transformation
Streamlining user journeys through learning, onboarding & skills development — keeping clients, customers & employees engaged, enlightened & retained.
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Troy J. Gross
Big 4 Pedigree · Human-Centered Design
TROY J.
GROSS
Learning Transformation & Experience Evangelist
Bringing Big 4 rigor to every scale —
explore new tech, extend what you have, maximize ROI.
hi at troy dot fyi  ·  troy.fyi linkedin.com/in/troyjeremy  ·  Chicago, IL
Experience
Leadership
L&D Design
Tech & Platforms
Consulting
Creative & UX
Change & Adoption
Data & Insights
Experience
✕
Led multi-million dollar SaaS HR portfolios at KPMG
Directed XFN teams of 10–20 PMs, devs & SMEs redesigning learning journeys in ServiceNow
+40% user satisfaction
Built troy.fyi LLC into a recognized transformation consultancy
End-to-end engagements for Disney, Hilton, AmEx, TVA — ILT through AR/VR
85+ projects delivered
Timeline
KPMG — Sr. Manager, HR IT Portfolio & UX Evangelist  2020–2023
troy.fyi LLC — Principal Consultant, Digital Transformation  2018–Present
Thought Industries — Director, Solutions Architecture  2019–2020
Deloitte — Manager / Specialist Master, Learning Solutions  2015–2019
PwC — Senior Consultant, HR ERP & Learning Solutions  2010–2015
Early Career 2000–2011
Novon Consulting  ·  GNC Consulting  ·  Ameriprise Financial  ·  American Express
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L&D Design
✕
ADDIE-driven curricula for Fortune 100 workforces
Role-based learning paths, assessments, scenario sims & performance support — ILT to eLearning to AR/VR
90M+ learners reached
Core Methodologies
ADDIE
Adult Learning Theory
Instructional Design
Gamification
Scenario / Simulation
Curriculum Planning
Content Modalities
ILTVILTeLearningMicro-LearningGamificationAR / VRTrain-the-TrainerScenario SimsDay-in-the-LifeJob AidsComic BooksTabletop GamesLEGO Builds
Authoring Tools
Articulate 360RiseAdobe CCCamtasia
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Tech & Platforms
✕
Enterprise IT & SaaS
Microsoft 365SharePointServiceNowSalesforceAirtableMonday.comSmartsheetJira / ConfluenceGoogle Workspace
HR & People Systems
Workday HCMSAP SuccessFactorsOracle HCMPeopleSoft HCMWalkMe DAPBonusly
Learning Platforms (LMS / LXP)
Cornerstone OnDemandSuccessFactors LearningWorkday LearningDegreed / EdCastThought IndustriesOracle TaleoPeopleSoft ELMTotaraLinkedIn LearningUdemy Business
Technical Skills
HTML5 / CSSSQLAPI / WebhooksXMLProcess AutomationGen AI / LLMsPower BI
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Consulting
✕
Trusted advisor at Big 4 firms across energy, finance, tech & hospitality
Full lifecycle: pre-sales RFP/RFI/SOW through global rollout — stakeholder workshops, LNA, evaluation
$1.5M+ engagements
Notable Clients
KPMG  ·  Deloitte  ·  PwC (Big 4)
Disney  ·  Hilton  ·  Hyatt
American Express  ·  Capital One  ·  Wells Fargo
Anadarko  ·  Talen  ·  Devon  ·  TVA  ·  Southern Companies
Industries
Finance & BankingEnergy / UtilitiesHealthcareTech & SaaSHospitalityAirlinesNuclear / Gov't
Delivery Methods
RFP / RFI / SOW — proposal to contract
Needs & gap analysis / audience workshops
Vendor selection & implementation oversight
C-suite stakeholder management & reporting
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Creative & UX
✕
HCD practitioner who redesigns digital adoption through empathy-led UX
Journey mapping, wireframing, prototype-to-production in Figma; integrated ServiceNow walkthroughs
40% satisfaction lift @ KPMG
Design Tools
FigmaAdobe CCCanvaSketchMiro / MuralBlenderSolidWorksShapr3D3D Printing
Distinctive Content Formats
Comic BooksTabletop GamesLEGO BuildsAR / VR ExperiencesDay-in-the-Life Video3D Printed Props
Portfolio (samples coming)
Sample 1
Sample 2
Sample 3
Sample 4
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Change & Adoption
✕
Designed adoption programs where change actually stuck
Readiness assessments, champion networks, communications, digital adoption via WalkMe
<70% task-completion & 90-day retention
Change readiness analysis & gap assessment surveys
Change champion network design & enablement
Stakeholder workshops: in-person & virtual (Miro, Mural, Mentimeter)
Digital adoption platforms: WalkMe, ServiceNow guided walkthroughs
90-day retention strategies & measurement frameworks
Agile change backlog management & iterative improvement cycles
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Data & Insights
✕
Built KPI frameworks that tied learning directly to business outcomes
DDDM dashboards in Power BI, BIRT, Looker; user behavior analytics from WalkMe & ServiceNow where LMS data couldn't reach
Real click-level user data
KPI design & performance measurement frameworks
Data-driven decision making (DDDM) & continuous improvement
Power BI  ·  BIRT  ·  Looker  ·  SQL  ·  ORD reporting
Needs & gap analysis — audience research & persona development
A/B testing learning experiences for engagement optimization
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Leadership
✕
Built psychologically safe teams that delivered bold, measurable results
Led XFN teams of 10–20 PMs, designers, devs & SMEs across Big 4 and independent engagements
90%+ task-completion scores
Radical candor — actionable, kind, specific, timely feedback
Mentorship & counselee development programs
Executive presence & C-suite stakeholder communication
Workshop & facilitation leader: in-person & virtual
Matrixed cross-functional team leadership
Collab Stack
MiroMuralAirtableJiraSlackTeamsMonday.comSmartsheetMentimeter
Values
AuthenticityEmpathyIntegrityLearningOwnershipTransparency
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Troy J. Gross
TROY J.
GROSS
Learning Transformation & Experience Evangelist
hi at troy dot fyi  ·  Chicago, IL
troy.fyi  ·  linkedin.com/in/troyjeremy
Experience
▾
Led $1.5M+ learning transformation at KPMG
+40% user satisfaction
KPMG — Sr. Manager, HR IT Portfolio & UX Evangelist 2020–2023
troy.fyi LLC — Principal Consultant 2018–Present — Disney, Hilton, AmEx, TVA
Thought Industries — Director, Solutions Architecture 2019–2020
Deloitte — Manager / Specialist Master 2015–2019
PwC — Senior Consultant, HR ERP & Learning 2010–2015
L&D Design
▾
ADDIE-driven curricula for Fortune 100
90M+ learners reached
ILTVILTeLearningMicro-LearningGamificationAR/VRTrain-the-TrainerScenario Sims
Leadership
▾
Psychologically safe teams, bold results
90%+ task-completion
Radical candor & actionable feedback loops
Mentorship & counselee development
C-suite stakeholder management
Workshop facilitation: in-person & virtual
Tech & Platforms
▾
CornerstoneSuccessFactorsWorkday LearningDegreedThought IndustriesOracle TaleoWalkMeArticulate 360
Consulting
▾
Big 4 trusted advisor, energy / finance / tech / hospitality
$1.5M+ engagements
Disney · Hilton · AmEx · Capital One · Wells Fargo
Anadarko · Talen · Devon · TVA · Southern Companies
Creative & UX
▾
HCD practitioner — empathy-led UX redesign
40% satisfaction lift
FigmaAdobe CCMiro/MuralBlender3D PrintingComic BooksTabletop GamesLEGO Builds
Change & Adoption
▾
Adoption programs that actually stick
70%+ task-completion rates
WalkMeServiceNowMiroMuralMentimeterChampion NetworksReadiness Surveys
Data & Insights
▾
KPI frameworks tying learning to business outcomes
Real click-level user data
Power BIBIRTLookerSQLDDDMKPI FrameworksGap Analysis
Core Toolbox
Articulate 360 Rise Figma Adobe CC Power BI Miro / Mural Jira / Confluence Airtable HTML5 / CSS SQL Gen AI / LLM Blender / 3D Print
Certifications
Cornerstone LMS SuccessFactors SAP Cloud Learning Oracle Taleo PeopleSoft HCM/ELM Thought Industries Adobe CC Suite Totara Open Source Agile Coach Scrum Master Six Sigma
Contact
Business inquiries: hi at troy dot fyi
troy.fyi  ·  linkedin.com/in/troyjeremy
Chicago, IL — Open to travel & relocation
Authenticity Empathy Integrity Learning Ownership Transparency